This course has been specially designed for those who have home market sales experience who are starting to develop new export markets or existing export sales staff wanting to improve their skills.
The course starts by learning how to communicate your company product or service in 20-30 words, using language that overseas customers will understand, and takes the delegate through a series of practicals right to obtaining an order. As the course is full of practicals, delegates need to bring along their company brochures and company presentation for the practicals.

- Finding the right customer, agent or distributor and using government services to the best effect.
- Telephone market research techniques
- Getting the appointment
- How to make a good presentation
- Practical - Presenting your product
- The 13 rules of professional selling
- Principles of building an export price
- Sales negotiation - The Theory
- What is an acceptable order?
- Sales negotiation - Practical
- Setting sales targets/objectives
- Follow up after a sales visit

The course will provide delegates with the skills to target new customers and develop existing and new markets through improved presentation and negotiation skills while utilising the best government services.

For further information about London Chamber of Commerce's international trade activities:www.londonchamber.co.uk/international