12. The Guide says nothing about protection of industrial property - parents, trade marks and registered designs - in overseas markets. What should I do?
The subject is vast and complicated, far beyond the scope of the Guide. You need to consult experts in the different areas. The laws governing such matters in different countries are diverse, as is the usefulness of the protection they provide and the cost of getting protection in many countries is high. You will need to decide on the protection you need both in your markets and in other countries where there is a serious risk of counterfeiting or the production of similar products which might undersell yours in your market countries. Eventually you will have to decide whether, say, trade marks are more or less important than patents and compromise between the protection you would like to have and what you can afford.
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