The course will cover the following:
* Why Export, Benefits of Exporting
* Single & Multi Market Patterns, Product Life Cycles, New Products
* Sources of Information
* Design & Packaging
* Market Profiles, Buyer Profiles and Partner Profiles
* Direct & Indirect Sales - Agents and Distributors
* Where do Negotiations Start? When do Negotiations Start?
* Role Play
* Costings - getting them right
* The Freight Forwarder
* Incoterms 2000
* Getting Paid - Terms of Payment
* Getting the Letter of Credit you want
* Insurance - Marine & Credit
* Quotations
* Visiting the Market - Cultural Issues - Dos & Donts
* Negotiating Techniques - Buyers and Sellers
* Order of Negotiation - Keeping control
* Closing the Deal
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